Blog 10: EOTO part 2 response

Online Influencers

    What are online influencers you might be wondering? Well, I am sure you have heard a lot about them, especially in today's day in age. Online Influencers are people with a following that post content that inspires, entertains, informs, and connects with their following. These influencers can range from someone who just does social media to a celebrity that partakes in creating content for a certain audience.  When becoming an influencer people try to gauge their area of interest in order to create content they will enjoy creating which will later make their viewers more engaged. For example, if you have someone making cooking content and they label themselves as fashion industry their viewers will not be as engaged as if someone who is in the cooking industry is in the cooking category. Youtube and Instagram I would say are the two major platforms influencers use to share their information.  

    

    What people can not really see about being an influencer is that it is essentially a full-time job and takes just as much work as anything else. These people devote their time and energy to making posts that their related audience will enjoy and on top of that they have advertisements they can participate in. The downside to viewing influencers is you could really love someone, then they get told to do an advertisement, and a majority of the time they will never say no to it even if they do not enjoy the product because they will be getting paid for creating content of that product.